Our Story.

WORKOUT™coffee is powered by TheaFit™, our patented theaflavin-enriched black tea extract clinically proven to improve exercise performance and reduce recovery time.

Our vision is to offer health-conscious consumers a full line of WORKOUT™ brand products across multiple categories all using the TheaFit™ ingredient technology.

Bringing nature and science together through innovation. That’s WORKOUT™coffee.

Our Mission.

Our mission is to innovate the health and wellness industry and help millions of people across the globe. 

Our History.

WORKOUT Brands has evolved from a traditional beverage start-up to an international beverage and ingredient technology company.

From our suburban Kansas City headquarters in Kearney, MO a small group of entrepreneurs, scientists, and sports performance specialists began to work together to develop innovative beverage and ingredient technology brands IXL®  Electrolytes + Amino Acids, WORKOUT™ brand products, and TheaFit™.

We leverage our strong base of assets across three business units – Beverage, Botanical Ingredients and Personal Protective Equipment.  Entrepreneurial spirit, perseverance, innovation, and boundary-less thinking provide opportunities for us to help our customers reach their fitness goals and maintain healthy lifestyles.

Feel better and perform your best.

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K-Cup Coffee



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Ground Coffee



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Leather Patch Hats



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Think. Drink. Excel. Check out IXL® Electrolytes + Amino Acids

​Since the launch of our flagship product, IXL® Electrolytes + Amino Acids in 2011, the brand has developed a loyal and passionate consumer following who truly love our product.  Thanks to these fans we’ve sold millions of drinks and helped to keep people educated and hydrated.

IXL®  hydrates fast, combats fatigue and muscle cramps, and quenches thirst like no other through our potassium-powered, sodium-free Advanced Performance Matrix (APM).

Unlike traditional sports drinks, IXL® incorporates a unique blend of electrolytes and amino acids all designed for rapid delivery and absorption. APM features six times the potassium as the primary electrolyte while efficiently utilizing the abundance of sodium already in your body resulting in optimum balance.

From the same minds of WORKOUT™coffee comes IXL® , an electrolyte drink that’s taking the sports drink world by storm.

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